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  • The Savvy Mummy

Lindex Launch SS/18

Last week I got to attend the Spring summer launch for Lindex Kids & to say I was not dissapointed is a understatement.The launch was in a cool space in Londons Soho where we were treated to sweet or savoury pancakes that were divine, as the launch fell on pancake day which was very lucky for us.It was a brilliant launch where the room was full with amazing bright & fun wall stickers & posters of the new range.There was also lots for the kids to do whilst we got to graze at the edgy & well designed collection.The materials and sizing in this range is spot on,which is so refreshing.

This spring Lindex presents THIS IS ME a concept to encourange kids to be who they want to be which they have nailed.The bright,young edgy feel to the range makes you want to feel young again & get out there & play in these vibrant pieces.Savannah's favourite (which she kept trying to put on & take home) was a light blue t shirt with a ice cream graphic & striped trousers.I will be purchasing when this is launched in two weeks time, as the material was perfect for a toddler & machine washable.(what else could a mummy want?)The brand is very reasonable & prices start as low as £2.99 for very well made & fashionable products.

The campaign THIS IS ME has bought together four amazing children to choose there favourite outfits & share them with us whilst doing thier favourite hobbies such as cooking, band practice,gardening & film direction.The children got to choose there own pieces & I believe this comes across in the ads as they all look so happy & are clearly enjoying wearing the clothes.

Going to events with a todddler is not always easy but the Lindex team really catered for this with colouring,inflatables,pancakes & amazing music.I just wished they had played this is me from The Greatest Showman soundtrack, as its so powerful just like the brand.

The link for this brilliant range is below please go & check them out,you will not be dissapointed.

All we need now is the sun & some icecreams!

The Savvy Mummy xxx

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